Brand Yourself as an Expert Photographer

"Brand yourself an expert and you’ll have already overcome one of the toughest challenges in marketing yourself as a photographer: you’ll have given yourself an edge over the competition and buyers a reason to choose you instead of someone else with a camera. Nor do the benefits end there. Photography knowledge — particularly the kind of strange, specialized photography knowledge that few others understand — is a valuable thing. It can be shared for a fee and, no less importantly, it can be demonstrated to buyers, create a unique brand and win some useful, free publicity."

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